I think in addition to the obvious—have great customer service and do great work—you need to be fair. Charge people what you honestly believe you are worth, treat people fairly, including clients and people doing work for you, and always look at things from their side and think of how you would want to be treated. I also think being a positive person makes people want to work with you and certainly doesn’t hurt with recommendations!
Andi Mortenson is the founder and creative director at Epic Design and has over ten years experience in print, brand identity, web design and concept strategy. She led the development for the 2015 Canada Winter Games branding, and is in her third season producing Vancouver Giants Hockey marketing design and creative. Her experience also includes a Senior Design position on the Vancouver Canucks in-house team for five years, contract work at Vancouver Olympic Committee and Rick Hansen Foundation, and over nine years of running Epic Design.
Her work can be seen online at epic-design.com.