I am really excited about this amazing bundle sale, and I’m very proud to be involved as both the lead ambassador and as an industry contributor. I wouldn’t dare put my name on something I didn’t believe in… I hope I’ve earned your trust with stuff like this. I hope you head over to 5DayDeal to take a look – it’s a remarkable offer for photographers at any level. Take a look!

The Complete Photography Business Bundle is a massive collection of eBooks, worksheets, templates, and video tutorials for photographers of all levels. Whether you’re an emerging or seasoned photographer, this library of resources will fill you with ideas and tools to help you make money doing what you love.

I’m proud to be involved, not only as an ambassador but also as a contributor. With contributors such as Trey Ratcliff, David duChemin (Craft & Vision), Rachel Brenke (TheLawTog), Bryan Caporicci (Sprouting Photographer), Dan Carr (Shuttermuse), Sarah Petty (Joy of Marketing), Joel Grimes, and Jasmine Star, I’m in good company. You’re gonna wanna check it out.

I’m proud to announce that our Business Action Planner is included in the bundle. The BAP normally sells for USD $50, but when you buy The Complete Photography Business Bundle over at 5DayDeal.com, you not only get the BAP, but you also get dozens of other products at a fraction of the price.

If you already own the BAP it’s all good! The Complete Photography Business Bundle is still a total bargain even if you already have it – at $1,900 in retail value you’re in great shape. I guarantee you’ll find a ton of excellent resources in this bundle.

My mission is to always show my gratitude to those who have purchased the BAP from me (or C&V) in the past – I hope the opportunities (and upcoming freebies) we’ve got going on during Photography Business Week help you to feel really good about this whole thing.

In case you missed this little factoid, the bundle event is a real flash sale. It’s a once-in-a-lifetime offer that expires Mar.1.


Live Your Dream

This no-holds barred video session is a business workshop for creative freelancers. Bringing your talent to the marketplace is a lot easier when you remove the chaos and mystery normally associated with managing a creative endeavour. Get the insights and action steps you need to confidently put your skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal–to make a living doing what you love.

Presented by Corwin Hiebert, a business consultant and manager to creative freelancers and entrepreneurs, this video workshop delivers development insights, management ideas, business principles, and best practices, all of which can help you make independent creative work less stressful and more financially rewarding. The objective of this in-depth session is to get you thinking about your creativity in a way that is more fulfilling and creates more opportunities.

Learn more at howwemakestuff.com or watch the trailer video below.

DISCOUNT: Use the discount code LTD50 and SAVE 50% (pay just USD $28.50).

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Monkey Mail Makes Me Happy

A great mailing list is where the gold is. At first, you might feel this sounds counter-intuitive; isn’t social media all the rage? Sure, but all that hype doesn’t necessarily go anywhere. Social media likes are transient and noncommittal, while opting into a mailing list is a conscious YES. When you meet that YES with quality content and a genuine desire to serve your clients and subscribers, it will over time convert to fierce loyalty and lifelong customers.

I’m just gonna take a moment to geek out about our favourite tool for the job. MailChimp offers enormous flexibility and fine-tuned control to serve your audience with timely, tailored email. (Disclaimer: yes, we are using a referral url.)

I’m a bit of a design geek: simple, clean and understandable user interfaces warm my heart and the good folks at MailChimp do a bang-up job making their site easy to get around. They’ve also got one of the best graphical, drag-and-drop design tools out there. The possibilities for crafting your campaign truly are limitless, and any campaign can be saved as a template for later use. As a bonus, all of their templates are mobile-ready, a finishing touch that makes you look about a hundred times cooler.

You can sign up subscribers through your website or manually. You can even collect signups offline and in person, using Chimpadeedoo (one of several great in-house mobile apps). As you learn more about your subscribers, add information to their MailChimp profiles for later reference. When you send a campaign, MailChimp tracks its success and provides you with data that you can use to understand your readers, as well as allows you to see which customers are engaging with what content, so you know what’s meeting their needs and what isn’t.

Their engineers have put together an awesome set of apps for email design, offline signups, added security, texting your subscribers, staying up to date on the road and more. Also offered is seamless integration with a bazillion fantastic apps and services that I couldn’t possibly describe here.

Memo2Freelancers - Sign-Up-Graphic-250Get exclusive business action planning insights from Corwin, Q&As with creative freelancers and a shot of inspiration by subscribing to our free mini-magazine: MEMO 2 FREELANCERS—it’s awesomeness delivered straight to your inbox.


Psych for Creatives

There are a bazillion highly talented, skillful freelancers that don’t market themselves properly because, well, marketing—sort of like business planning—can really, really suck. We have a lot of negative associations with it, and for good reason. When someone mentions ‘marketing’, we immediately think of telemarketers, TV commercials that play twice in one break, or the poor fellow at McDonald’s trying to super-size your fries. But along with that, we’ve imbibed this dreadful notion that selling ourselves short is a virtue.

The only one with responsibility for your business is you. Ups and downs, ins and outs, you have to own it—and that means knowing your marketing stuff as well as your craft. Psychology for Photographers is a brilliant blog that aims to help photographers and other creative professionals understand how to leverage science in the pursuit of their business goals. No, this is not about manipulating people into giving you money, nor does it provide band-aid solutions for bad business practices. Instead, the author teaches you about people and how they work so that you can better serve your clients and prospective customers. This is essential knowledge in a line of work where you have to do all your own pricing, advertising, negotiating and delivering.

The author, Jenika McDavitt, has seven years of psychology at Yale under her belt and she wields it with the grace and precision of a fencing master. Follow the blog, sign up for her free newsletter (this one is gold) and check out her shop for some kick-ass, on-point resources on writing and website design — indispensable tools that are often left out of a photographer’s camera bag.

And if nothing else, pop over there to pick up her free ebook: How Clients Make Decisions About Money. It’s a must-read for any creative freelancer and will answer questions you didn’t even think to ask.

Get exclusive business action planning insights from Corwin, Q&As with creative freelancers and a shot of inspiration by subscribing to our free mini-magazine: MEMO 2 FREELANCERS—it’s awesomeness delivered straight to your inbox.


Contractually Speaking

This one should be a no-brainer: if you are providing a service, you need a contract. Even if you are working for free, donating your time or especially, working for a friend. If you are a small business owner, you might be using a standard contract that’s chock-full of legalese, crossing your fingers and hoping that nothing goes wrong, or you may not be using contracts at all. The truth is, contracts don’t have to be big and scary. They’re a preventative measure to ensure clarity, transparency and accountability, and to stave off misunderstandings and blow-outs. Getting everything in writing, plain and simple, keeps projects from mutating into unpredictable monsters and can save working relationships and friendships from turning sour.

You can find free contracts online, sure, but they tend to be, at best, extremely dry and difficult to understand— and at worst, irrelevant or inadequate. If you don’t know why something is in your contract, you had better not offer it to a client. The super-duper Contract Killer is a fantastic place to understand the parts of a contract and get started writing your own.

To simplify things even further, we emphatically recommend the excellent cloud-based Contractually. The good folks (from Vancouver, BC!) responsible for this resource wanted a start-to-finish simplicity with full integration, and that’s what they created. You can import your contract or start afresh, fully customise it to your needs, then have the finished thing viewed, signed and stored, all in Contractually.


Get exclusive business action planning insights from Corwin, Q&As with creative freelancers and a shot of inspiration by subscribing to our free mini-magazine: MEMO 2 FREELANCERS—it’s awesomeness delivered straight to your inbox.