For me it’s all about the contract. Making sure guidelines are set from the very beginning and all things are clear from both sides of the project. I’ve found that clients tend to appreciate when you’re up front with them about everything. I don’t love to be a stickler for the rules but like I said it protects the client but it mainly protects myself as the designer. Networking is pretty important to me as well. It may sound cheesy, but Instagram is my go to marketing tool. I’m able to get my work out to a large and diverse audience and am able to chat with other creatives. Pinterest is also another big one for me. A lot of time my work gets out there without me even having to personally upload it, and a large majority of the time it’s got my name on it!
Cymone Wilder is a Letterer, Designer and Photographer at Simon + Moose, and company she built with Michael-Andrew Spalding. She is a student at Olivet Nazarene University studying graphic design.
Her work can be seen online at simonandmoose.com.