It is ACTUALLY who you know. I recommend walking in to a number of major non-profit organizations and offering pro-bono work, or design as gifts in kind. As long as your portfolio is solid, many will be happy to receive this kind of offer, even if they don’t take you up on it. The goal is to get executive level eyeballs on your work. Also, when you are emerging, there is nothing wrong with being a jack of all trades if it means you can get a paycheque and build your network of happy clients.
Luke Taylor is a branding specialist and married father of three kids under three. He operates Loomo Creative Co., a branding and design agency in the industrial district of Victoria, BC. He’d prefer to be a superhero, but lacks superhuman abilities or a massive fortune. Also, no grappling hooks.
His work can be seen online at Loomo.ca.