MEMO2 FREELANCERS, 5: IGNORING YOUR COMPETITION
In Issue 5 Corwin Hiebert delivers hard-hitting advice on ignoring your competition by focusing on what makes your creative vision and offering unique.
There’s a common theme among those who struggle to grow their creative venture: they spend valuable time, energy, and resources concerning themselves with what their competition is doing. No matter what stage one’s freelance career is at the best line of defense is to look inward and make sure that you’re serving your ideal clients in the most authentic and meaningful way possible.
The best way to ignore your competition is to focus on yourself, your creative vision, your marketable talent, and ultimately the needs of those within your sphere of influence. Besides: This is your idea. This is your art. This is your creative legacy. If you find yourself worrying about everybody else it’s time to re-focus on your unique selling proposition.
Included in this issue is a killer interview with our featured freelancer—photographer Kristopher Matheson—and we give a shout out to designer Alyssa MacLeod (along with some other groovy, creative business bits).
This issue is available in both PDF and Evernote® formats.
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