MEMO2 FREELANCERS, 6: BUILDING A PORTFOLIO BUYERS LOVE
In Issue 6 Corwin Hiebert provides insights and ideas on how to turn your portfolio into a visual sales tool instead of just a collection of pretty pictures.
The difference between success and martyrdom as a creative service provider is found in the quality of one’s portfolio—the single most important component of your sales and marketing strategy. To often creatives simply show all their favourite work but that doesn’t cut it in a competitive market. When an unique brand is presented in conjunction with tightly curated images, a strong visual theme, in an engaging format then you can more easily address a potential buyer’s most pressing question: Can I trust them? The proof is in the portfolio.
Included in this issue is an insightful and inspiring interview with our featured freelancer—photographer Luis Aguirre—and we share some other groovy, creative business bits you’ll enjoy checking out.
This issue is available as a PDF eBook. Alternately, if you’d like an exclusive invitation to Corwin’s top secret, shared MEMO2 FREELANCERS Evernote® notebook simply email him to request a private invite.
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This publication is a free, monthly micro magazine which includes management and marketing insight, ideas, and resources for creative freelancers who want to get down to business. There are two ways you can get your hands on this issue: 1) you can complete the $0 check-out process or… 2) simply subscribe to have MEMO2 FREELANCERS delivered to your inbox.SUBSCRIBE TO MEMO2
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